GrowUp – Pioneering the Future of Sustainable Agriculture with £38 Million Investment from Generate Capital

GrowUp, the UK’s top vertical farm, secures £38 million from Generate Capital to expand production of locally grown, pesticide-free greens, enhancing sustainable urban agriculture.

In a groundbreaking move set to revolutionise the agricultural landscape, GrowUp, the UK’s leading vertical farming company, has secured a substantial £38 million investment from Generate Capital. This strategic partnership aims to bolster the production of locally grown, pesticide-free greens, addressing the increasing demand for sustainable and healthy food options.

GrowUp has been at the forefront of vertical farming, a method that maximizes space and efficiency by growing crops in stacked layers. This innovative approach not only conserves land but also significantly reduces water usage and eliminates the need for harmful pesticides. The fresh capital injection from Generate Capital, a firm renowned for its commitment to sustainable infrastructure, will enable GrowUp to expand its operations and enhance its technological capabilities.

The investment underscores a shared vision of promoting environmental sustainability and food security. By producing fresh greens locally, GrowUp is poised to reduce the carbon footprint associated with traditional farming and long-distance food transportation. This initiative aligns with global efforts to combat climate change and foster resilient food systems.

Kate Hofman, CEO of GrowUp, expressed her enthusiasm about the partnership, stating, “This investment marks a significant milestone in our journey to transform urban agriculture. With Generate Capital’s support, we are well-positioned to scale our operations and make a meaningful impact on the way food is produced and consumed.”

As the world grapples with the challenges of climate change and population growth, innovative solutions like vertical farming are becoming increasingly vital. GrowUp’s commitment to sustainability and technological advancement sets a new standard for the agricultural industry, paving the way for a greener and healthier future.

For more information, visit GrowUp’s official website.