The Art of Storytelling
Emma Sadler, founder of Taleology, shares her journey of creating bespoke pet portraits, overcoming challenges, and fostering community through art and storytelling.
Emma Sadler, the visionary founder of Taleology, is an inspiring entrepreneur whose journey is marked by creativity, resilience, and a deep passion for storytelling. After facing setbacks in her career as a UX/UI designer, Emma took a bold leap into the world of bespoke pet portraits and storytelling, leading to the birth of Taleology. This venture was not only a professional pivot but also a heartfelt tribute to her late father’s artistic legacy
A Leap of Faith
Emma’s inspiration to start Taleology stemmed from a combination of personal experiences and a desire to create something meaningful. After being laid off for the second time in two years from her UX/UI design job, she realized it was time to pour her heart and soul into a business that had already seen a successful test run. The idea of creating tangible pet portraits, particularly one of her dog Tommy, without the use of color, was a driving force behind her vision. Emma recalled her childhood memories of searching for her name in souvenir shops and wanted to build an inclusive experience for all pet owners, one that extended beyond the confines of the internet.
Moreover, Emma’s late father, an incredible fine artist who never pursued his passion due to self-doubt, played a significant role in her motivation. By taking a chance on herself and her artistry, Emma feels she is honoring her father’s potential and legacy.
Overcoming Challenges
Launching Taleology was not without its challenges. Emma faced the daunting unknowns of creating a product that was not consumable but rather an artistic expression. The subjective nature of art left her uncertain about whether anyone would appreciate her work. However, the success of her first pop-up event proved her wrong and fueled her determination to continue exploring new mediums.
Another ongoing challenge is navigating the social media landscape. Emma acknowledges the necessity of being present on social platforms for advertising and community building, and she is continually learning how to effectively engage with her audience online.
Commitment to
Quality and Authenticity
At the heart of Taleology is a commitment to quality and authenticity. Emma ensures that all products are either produced in-house or sourced from small businesses, reinforcing her mission to support fellow artists and entrepreneurs. She is dedicated to using natural materials, consciously avoiding plastic to minimize environmental impact. This commitment to sustainability is a core principle of Taleology, guiding the development of new products and ensuring they align with her values.
A Unique Experience
What sets Taleology apart from other storytelling or narrative-driven brands is its bespoke nature. Emma emphasizes that no two items are truly the same, even if they feature similar artwork. The use of natural materials adds a unique touch to each piece, making every portrait a one-of-a-kind creation. Additionally, Taleology advocates for pet influencers to source locally, providing them with unique offerings for their communities while fostering a sense of connection and storytelling.
Looking Ahead
As Emma envisions the future of Taleology, she is excited about the prospect of a pop-up storefront experience in New York City. With plans to create a safe space for pet parents and engage with the community, this expansion represents a significant milestone for the brand. Currently, Emma is preparing for holiday markets, focusing on pop-up events throughout NYC, particularly in Brooklyn.
Engaging with the Community
Customer feedback plays a crucial role in the evolution of Taleology’s offerings. Emma actively engages with her audience through Instagram stories to gauge interest in new products, often presenting multiple variations. While not every launch may succeed, she values the importance of community engagement and demonstrates a willingness to adapt based on customer input. Feedback collected during pop-up events also informs design changes, ensuring that Taleology remains responsive to its audience’s needs.
Emma Sadler’s journey with Taleology is a testament to the power of creativity, community, and the unique bond between pets and their owners. Through her artistry and commitment to authenticity, Emma continues to craft meaningful experiences that celebrate the individuality of beloved pets. As Taleology evolves, it stands as a beacon of innovation and determination, inspiring others to embrace their passions and create a positive impact in the world.
