Frownies Welcomes Fifth Generation of Leadership as Kat Wright Announces Retirement
Kat Wright retires after 25 years as Frownies’ President. Helen Morrison, the founder’s great-great-granddaughter, steps in as CEO to carry forward the brand’s 136-year family legacy.
Frownies, the iconic family-owned beauty brand with a legacy spanning 136 years, is entering a new chapter as it prepares for a leadership transition. On September 1, 2025, Kat Wright, current President of Frownies, will retire after more than 25 years of steering the company’s direction with dedication, passion, and a commitment to wellness.
Founded in 1889, Frownies has been cherished for more than a century as the “original beauty-sleep secret,” offering innovative, effective skincare solutions that have empowered generations to look and feel their best. Over her tenure, Wright expanded the company’s reach while championing natural ingredients and solidifying its role as a trusted name in skincare. Her work has built upon Frownies’ heritage of simple, effective beauty solutions that provide an alternative to invasive cosmetic procedures—a tradition upheld by a loyal global following.
To carry forward the company’s mission, Helen Morrison has been appointed as the new President and Chief Executive Officer of Frownies. Morrison, the great-great-granddaughter of founder Margaret Krosen, proudly represents the fifth generation of women to lead the historic beauty brand.
Reflecting on the transition, Norman Wright, Chairman of the Board, praised Kat Wright’s enduring impact: “Kathy’s leadership and dedication have left an indelible mark on this company. We are grateful for her years of service and the foundation she has built. The Board has full confidence in Helen’s ability to guide Frownies forward while staying true to the values that have sustained the brand for more than a century.”
For Helen Morrison, the role is deeply personal, rooted in a legacy of family and community. “They say business isn’t personal, but for me it always has been because I’m following in the footsteps of my grandmother and her grandmother, and the generations of women before me,” Morrison shared. “To stand among them and now lead this company is such a special privilege.”
Morrison also emphasized her vision for the brand’s future. “This role is both the greatest privilege and the greatest responsibility. My commitment is to care deeply for our customers, our employees, and the mission of Frownies as we continue to honor the women who came before me and the community that has supported us for over a century.”
The leadership transition comes at a pivotal moment for Frownies, as the brand builds on its reputation to introduce new innovations in skincare while staying true to its mission of creating simple yet effective beauty solutions. Amidst its recent rise in digital popularity and viral acclaim, Frownies continues to deepen its connection with a devoted community – a testament to its 136 years of authenticity, quality, and trust.
