
New Startup is Redefining Puberty Culture for Gen Z Girls
“Redefining One of Girlhood’s Most Emotional Purchases: The First Bra” Cloudstate is a category shift at the intersection of youth undergarments and youth-empowered digital tech. Cloudstate, the first brand built for girls with girls, is redefining how they experience one of the most emotionally charged purchases of girlhood – buying a bra. Through research, girls openly shared…