Photo: Dayanara Torres inspires communities worldwide, championing sun protection and melanoma awareness, while showcasing Coolibar’s stylish UPF 50+ apparel during Hispanic Heritage Month.
Inspiring Sun Safety Across Communities
Dayanara Torres partners with Coolibar and the Melanoma Research Foundation to promote melanoma awareness, sun-safe habits, and stylish UPF 50+ fashion, highlighting risks for individuals with darker skin tones.
In honour of National Hispanic Heritage Month, Coolibar, the globally recognized leader in UPF 50+ sun-protective apparel, is extending its impactful partnership with Dayanara Torres, Puerto Rican-born actress, TV host, and former Miss Universe. As a stage-three melanoma survivor, Torres brings courage and advocacy to a campaign aimed at raising awareness about skin cancer prevention, particularly within Hispanic and underserved communities.
This collaboration with the Melanoma Research Foundation (MRF)—America’s largest independent organization committed to eliminating melanoma—highlights the risks associated with melanoma, even for individuals with darker skin tones. The education-driven initiative stresses sun safety and promotes resources like the MRF’s Skin of Color project, which is essential for Black and Brown populations.
Dayanara Torres, a passionate advocate for health equity, reminds everyone: “It doesn’t matter your skin tone—everyone needs sun protection and regular screenings.” Her efforts aim to break misconceptions about skin cancer risks and encourage proactive prevention across all demographics.
“It doesn’t matter your skin tone—everyone needs sun protection and regular screenings.” – Dayanara Torres
The Coolibar Blue Ribbon: A Symbol of Awareness and Empowerment
To mark this renewed focus on melanoma education, Coolibar has unveiled a bold “Coolibar-blue” ribbon—a modern take on awareness symbols. This ribbon signifies protection, resilience, and a life celebrated under the sun. It further highlights Coolibar’s cutting-edge UPF 50+ collection, pairing sun safety with stylish, functional designs.
Torres, who leads the campaign alongside Coolibar, exemplifies strength and optimism, inspiring individuals to prioritize their health while embracing personal style.
Fashion Meets Functionality: Coolibar Mott50 Edition Capsule Launch
In the spirit of Hispanic Heritage Month, Coolibar is introducing the Mott50 Edition—a premium womenswear capsule collection combining luxury and advanced sun protection. The exclusive designs were unveiled at a private fashion presentation at 230 Fifth Rooftop on September 18, featuring iconic faces of the campaign such as ’90s supermodel Niki Taylor, her daughter Ciel Taylor Lamar, and Torres herself.
The Coolibar Mott50 Edition showcases both innovation and elegance. “This collection seamlessly blends luxury and technology to redefine what sun-safe fashion can be,” said Luis Toro, Coolibar’s Senior Director of Marketing.
Dayanara Torres added, “This partnership is deeply personal. It’s not just about wellness—it’s about embodying confidence, beauty, and empowerment every day.”
Highlights from the Collection Include:
- Minimalist Elegance: Versatile pieces suitable for everyday looks, vacations, or special occasions.
- Premium Quality: Luxurious fabrics designed for comfort and durability.
- Advanced Protection: UPF 50+ technology to shield against harmful UVA and UVB rays.
- Color Palette: Timeless neutrals like black, white, and brown energized by vibrant coral and multicolor accents.
Featuring classic designs like maxi dresses, gaucho pants, ponchos, and oversized sun hats, the Mott50 Edition balances sophistication with practical versatility. Priced between $100 and $260, sizes range from XS to L, ensuring options for every style-conscious individual seeking sun-safe elegance.
Coolibar’s Nationwide Fight Against Melanoma
Beyond offering stylish apparel, Coolibar plays an active role in the fight against melanoma. The brand serves as the National Apparel Sponsor for Miles for Melanoma events across 18 cities, collaborates with AIM at Melanoma, backs the Dolphins Cancer Challenge, and engages dermatologists nationwide through its Affiliate Program.
Coolibar’s efforts serve as a reminder that sun protection is not only accessible—it can be fashionable. With figures like Dayanara Torres leading the charge, the message is clear: Skin health deserves attention, education, and innovation for all individuals, regardless of background or skin tone.
