A New Chapter in Global Expansion for Two Dynamic Brands
Coofandy and Ekouaer debut at NYFW, showcasing innovative designs and marking a milestone in their global expansion. Both brands leverage data-driven strategies for rapid growth and market diversification.
As the fashion world eagerly anticipates the upcoming New York Fashion Week, two dynamic brands are poised to make a memorable debut. Coofandy, a leading international menswear brand, and Ekouaer, a renowned women’s sleepwear label, are set to showcase their innovative designs at the iconic Cipriani at 25 Broadway on Sunday, September 8, 2024. This event marks a significant milestone in their journey toward global expansion, highlighting their modern approach to both design and business.
A Journey from Startup to Stardom
Coofandy’s story began in 2015 with a humble Amazon storefront, offering accessible style for menswear enthusiasts. Initially focusing on business shirts and suits, the brand quickly expanded its collection to include casual knitwear, tuxedos, and even beachwear. This rapid growth saw Coofandy’s revenues skyrocket from $6 million in its first year to an impressive $200 million by 2023. The brand’s success is largely attributed to its data-driven product development and sales strategies, as explained by Silvia Zhang, Coofandy’s Brand Manager. “Our in-house product team of 15 specialists works tirelessly on big data initiatives, allowing us to turn designs into products in just one to two weeks. This agility gives us a significant market advantage,” Zhang stated.
For their NYFW debut, Coofandy will present 40 captivating looks, with a top supermodel set to open the show—a detail that remains a closely guarded secret until the premiere.
Ekouaer: Redefining Sleepwear
Ekouaer, known for its stylish and versatile sleepwear, will bring a feminine touch to the runway with 20 womenswear looks. Roger Luo, Ekouaer’s brand director, describes the 2025 Spring-Summer collection as designed for the “fashion-forward, free-spirited woman, who values comfort just as much as style.” Like Coofandy, Ekouaer also promises a surprise with an iconic supermodel opening their collection.
Launched on Amazon in 2015, Ekouaer expanded its reach with an official website in 2021. By 2023, the brand boasted annual revenues of $265.8 million and a loyal following of over one million across social platforms. Both brands have experienced annual revenue growth of at least 60% globally, solidifying their positions in the e-commerce fashion markets of America and Europe.
A Collaborative Vision
In preparation for their NYFW debut, Coofandy and Ekouaer have enlisted the talents of Italian graphic designer Isabella Cortese. With a background at Moncler and now based in Barcelona, Cortese has crafted 28 looks—18 for Coofandy and 10 for Ekouaer. Her designs emphasize a blend of minimalism and the serene beauty of nature, promising a visually stunning presentation.
Looking Ahead: A New Chapter
Both brands have established a formidable international presence, active in over 30 countries. Their NYFW debut heralds a significant milestone in their ongoing journey toward broader global acclaim. Oliver Chen, Founder of Coofandy and Ekouaer, expressed the importance of this event: “Amazon provides an excellent platform for brands like Coofandy and Ekouaer to connect with and serve a global audience. However, establishing strong brand identity and fostering loyalty presents ongoing challenges. Coming to New York Fashion Week jumpstarts our branding growth efforts and heralds a new chapter for both brands.”
Looking forward, Coofandy and Ekouaer are exploring avenues beyond conventional e-commerce, including direct-to-consumer sales and brick-and-mortar establishments. This strategic diversification promises to redefine their market trajectory, setting the stage for continued success and innovation in the fashion industry.
Source: China Fashion Collective
