Transforming Memories into Art – An Interview with John van Beek

Understand the technical process of creating personalised colouring pages

John van Beek shares how PicToLines transforms family photos into personalised colouring pages, highlighting innovation, user engagement, and future plans.

The ever-evolving landscape of digital innovation has few individuals who stand out as distinctly as John van Beek. As the visionary behind PicToLines, John has not only pioneered a unique platform that transforms cherished family photos into personalised colouring pages but has also redefined how technology can be harnessed to create meaningful connections. His relentless pursuit of excellence and commitment to user satisfaction have propelled PicToLines from a simple idea into a global phenomenon, now available in 16 languages and celebrated in over 130 countries. John’s dedication to maintaining a seamless user experience while continuously expanding the platform’s capabilities is a testament to his ingenuity and passion for bringing joy to families worldwide.

As we delve into the conversation with John, we uncover the inspirations and challenges that have shaped his journey with PicToLines. From the initial spark of creativity that led to the platform’s inception to the strategic decisions that have driven its evolution, John’s insights offer a fascinating glimpse into the world of digital entrepreneurship. His approach to innovation, grounded in user feedback and a commitment to quality, provides valuable lessons for aspiring entrepreneurs and seasoned professionals alike. Join us as we explore the story behind PicToLines and gain a deeper understanding of the vision and values that drive its success.  

“The idea for PicToLines came from a simple desire to preserve family memories in a creative and engaging way.”

What inspired you to start PicToLines, and how has the platform evolved since its inception?

The idea for PicToLines.com originated from a personal need. I was looking for a unique Mother’s Day gift for my wife that involved our children, and I thought that creating a custom coloring page from a family photo would be perfect. However, after trying out various AI tools, I was disappointed by the results. Most solutions were inconsistent, complicated to use, and often produced visuals that didn’t resemble the original photo or were unsuitable as a coloring page. Determined to find a better solution, I teamed up with an AI engineer and developer to create a tool that would offer stable, high-quality results every time. Thus, PicToLines.com was born.

Since its inception, the platform has evolved rapidly. What began as a simple tool for creating personalized coloring pages in English and Dutch, it has grown into a service that is now available in 16 different languages, accessible worldwide. Within a month of launching, we saw PicToLines showcased in over 130 countries and welcomed over 500 users. We’ve focused on keeping the user experience simple and secure while expanding our capabilities to support a growing audience of parents, teachers, and families. We’re now looking at new features that will allow users to add personalized touches and adjust the complexity of their coloring pages.

How do you decide which topics or stories to cover in your visual content?

We always start by considering what would be meaningful and fun for families and children. PicToLines is all about turning special memories into engaging coloring pages, so our focus is on subjects that bring joy, creativity, and connection. Family photos, pets, and cherished moments are some of the most popular themes. The core idea is to create visuals that people would love to color, framed around moments that hold personal significance. We’re also driven by feedback from our users, who often suggest improvements or share creative ideas for new templates. By listening to our community, we ensure that each new feature or visual content output we introduce resonates with what matters most to them.

Can you describe the process your team follows to create a PicToLines illustration from start to finish?

Creating a PicToLines illustration is a streamlined but highly technical process. It starts when a user uploads their photo to our platform. Using a combination of computer vision algorithms and AI-driven processing, our system identifies the main features of the image and converts it into a clear, hand-drawn-style outline. We then generate two distinct variations of the coloring page for the user to choose from. This all happens within five to ten seconds after clicking “Generate.”

From there, the selected version is saved to the user’s account, where they can download and print it as many times as they want. Throughout the process, we prioritize ease of use and maintain strict data privacy, ensuring that all uploaded photos are securely stored and can be permanently deleted at any time. We are constantly refining the process to make the coloring pages look as true to the original photo as possible, while maintaining the simplicity and clarity required for a great coloring experience.

How do you ensure that the information presented in your visuals is accurate and reliable?

Since PicToLines is primarily a visual tool for transforming photos into coloring pages, the accuracy we focus on relates to the quality and authenticity of the visual representation. We achieve this by carefully tuning our AI models to maintain the key details and essence of the original photo. We conduct extensive testing with different types of images to ensure that our outputs are consistently clear and accurate. By offering users a choice between two variations, we continuously refine our model based on their preferences, allowing it to learn and improve with each selection.. 


What challenges have you faced in maintaining engagement with your audience, and how have you addressed them?

One of the biggest challenges has been finding the right prompts in combination with the appropriate AI models to produce high-quality coloring pages. This process required extensive research and a lot of trial and error before we could deliver consistent results that matched our vision. It took a significant amount of groundwork and time to refine the technology, ensuring that each coloring page truly captured the essence of the original photo.
To address this, we invested heavily in testing and user feedback to fine-tune the AI models. To address this in the future, we are letting users choose from two different generated versions, we are able to train our models continuously, making improvements based on real-world preferences. This interactive approach will help us maintain high engagement and satisfaction among our audience, ensuring that every coloring page feels personalized and visually accurate.

Another challenge has been spreading the word and standing out in a crowded digital space. To address this, we’ve focused on SEO optimizations, social media engagement, and actively gathering user feedback. We’re always open to exploring collaborations with schools, toy stores, online gaming platforms, and other like-minded partners who see value in using creative tools to engage families and children. By working together, we can broaden our reach and bring the joy of personalized coloring pages to even more people. We’re continually improving the product based on feedback to keep our audience engaged and satisfied.

Are there any upcoming projects or new features that PicToLines is planning to introduce in the near future?

Yes, we have several exciting updates in the pipeline! We’re working on new features that will let users customize the level of detail in their coloring pages, making it easier to create the perfect page for any age group. We’re also developing options to add personal touches, such as including names or special messages within the illustration to make each creation even more unique.

In addition, we’re exploring advanced AI enhancements to boost the quality and versatility of our results. This includes introducing themed templates and seasonal designs, giving users more ways to celebrate special occasions. As we continue to grow, our vision is to expand PicToLines into a platform where families can transform their cherished memories into truly personalized, creative experiences.

And maybe, in the future, we aim to bridge the gap between the digital and real-world experiences, connecting our coloring pages to tangible experiences.