Amidst the dynamic landscape of entrepreneurship, characterized by a surplus of ideas and a shortage of resources, Helene Sewell emerges as a steadfast source of direction and assistance. As the Founder of the Business Navigation Centre, her journey from finance director to business coach has been driven by a singular mission: to empower entrepreneurs with the essential knowledge and tools needed to thrive in the competitive landscape of business.
In an exclusive interview with Entrepreneur Prime magazine, Helene shares the genesis of her innovative concept. Drawing from her extensive experience working with entrepreneurs, she recognized a common challenge: the lack of fundamental knowledge hindering the growth of promising ventures. Determined to bridge this gap, she embarked on a mission to provide accessible, affordable coaching at scale.
Central to Helene’s vision is the belief that entrepreneurship holds the key to creating a more sustainable and inclusive world. Inspired by her own personal journey as a parent to neuro-divergent children and her deep-rooted connection to nature, she envisions a future where businesses not only thrive but also contribute positively to society.
At the core of the Business Navigation Centre are a range of services tailored to meet the diverse needs of entrepreneurs. From online courses to personalized membership packages, Helene offers a comprehensive toolkit designed to address key challenges faced by business owners. Through innovative assessment tools, video training sessions, and live Q&A sessions, entrepreneurs are equipped with the essential skills to navigate the complexities of business management.
Reflecting on her journey to success, Helene attributes her achievements to a relentless pursuit of understanding the root causes of business problems. With over three decades of experience, she brings a wealth of knowledge and expertise to her coaching practice, grounded in a commitment to accessibility and affordability.
Yet, Helene’s dedication to her mission goes beyond mere financial gain. Firm in her principles, she emphasizes the importance of working with clients who share a greater purpose – a desire to make a positive impact in the world. For Helene, success is not measured solely in monetary terms but in the ability to effect meaningful change.
Aspiring entrepreneurs looking for sage advice need look no further than Helene’s guiding words: start by embedding the right tools and habits in your business, and success will follow. By stacking the odds in your favor and leveraging strategic growth strategies, the path to business success becomes clearer.
In a world where entrepreneurship is both an art and a science, Helene Sewell’s Business Navigation Centre serves as a guiding light for those navigating the complexities of business ownership. With her unwavering commitment to empowering entrepreneurs, she continues to pave the way for a brighter, more sustainable future.
How did you get your idea or concept for the business?
Through my career as a finance director and business coach, I got to meet lots of entrepreneurs. Many of them have great ideas but often they struggle because don’t have the fundamental knowledge to build and grow a viable business. There are lots of coaches out there, but most businesses don’t have the time and money to invest in coaching. I had to find a solution to help entrepreneurs at scale in an affordable way. I saw a company provide a great service and community in the sales and marketing space with a membership model, I knew I could do something similar with the fundamentals of business management.
What was your mission at the outset?
I believe that entrepreneurship is the power engine to build a more sustainable and inclusive world. I have 2 kids in their late teens. Both are neuro-divergent and one is non-binary, I see the struggles they face. I also have a strong connection with nature, I was brought up on a farm and I am a keen vegetable grower. My mission is to help build a more sustainable world for our children by helping entrepreneurs for goods fulfil their potential.
What services do you offer? How to you advertise your business?
I offer entrepreneurs online courses and an all-inclusive membership package. There is an assessment tool to identify the root cause of their challenges. Then members use the video training with templates and frameworks to implement the right habits and tools. If they don’t get it, they can join our live Q&A sessions to get personalized help. All business challenges can be traced back to deficiencies in 1 or several of 13 key tools. Things like time management, business planning, building a simple dashboard to keep the business on track. It’s all covered in the learning platform.
Entrepreneurs can find me on LinkedIn, Facebook and Instagram.
What do you attribute your success to?
My relentless desire to find the root cause of business problems has given me a vast knowledge of what makes a business successful over my 30 years career. I am focused on sharing that knowledge in the most accessible way, financially, logistically and humanly.
Have you ever turned down a client?
Ah yes, absolutely. If someone comes to me with the sole purpose of making money, I can’t work with them. They must have a greater purpose, a desire to make a positive impact in the world.
If you had one piece of advice to someone just starting out, what would it be?
Start with learning and imbedding the right tools and habits in your business and that will keep you in the driving seat, pointing in the right direction. You will stack the odds in your favor, then you can leverage the marketing, sales and operational strategy you choose to grow and scale your business.
